shopethical.org.au | Free Online SEO Audit for shopethical.org.au

Tasks

Make the site mobile device friendly.
Avoid using deprecated HTML tags.
Try to make your site load faster.

SEO

URL

Domain : www.ethical.org.au/3.4.2/

Character length : 25

Title

Shop Ethical! | Your ethical consumer guide

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.

Social

Social Engagement

Linkedin19

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Shop Ethical! | Your ethical consumer guide

Character length : 43

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	4	1	0	0

Heading structure in the source code

<H4> What are you supporting when you shop? Get the low-down on the environmental and social record of companies behind common brand names. Shop with a clear conscience.
<H3> Latest News
<H3> Featured Pages
<H3> Connect
<H3> Legal

Word cloud

shop9
ethical9
guide7
clothing6
electronics4
get4
issues4
all3
food3
care2
app2
shopping2
sign2
news2
companies2
today2
edition2
buy2
church2
school2
behind2
personal2
updates2
new2
involved2
home2
household2
drink2
informed2
brand2

Keyword matrix

word	title	descriptions	heading
shop
ethical
guide
clothing
electronics
get

Two Word cloud

get involved2
for updates2
clothing edition2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 13 images on this web page.

Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

5.10

Flesch Reading Ease

64.50

Coleman Liau Index

12.00

Automated Readability Index (ARI)

3.40

Dale–Chall Readability

6.80

SMOG Index

7.90

Spache Readibility

5.00

Number of letters

2445

Number of words

498

Number of sentences

149

Average words per sentences

Number of syllables

818

Syllables in words

814

Average syllables in words

1.64

Number of words in first three syllables

100

Percentage of word / syllables

20.08

Words not in Dale-Chall easy-word list

210

Words not in Spache easy-word list

169

Technologies

Mobile optimization

Mobilnezet ellenorzes - warning

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	1

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	1

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

6,714 ms

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.ethical.org.au/3.4.2/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://www.ethical.org.au/3.4.2/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/js/jquery-ui-1.9.2.custom.min.js?ver=0afbe7e49511258d8fc8b002f8b3788a
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/js/tinynav.js?ver=0afbe7e49511258d8fc8b002f8b3788a
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/tinymce/js/jquery.appendo.js?ver=0afbe7e49511258d8fc8b002f8b3788a
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/js/jquery.colorbox-min.js?ver=0afbe7e49511258d8fc8b002f8b3788a
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/js/jquery.flexslider.js?ver=0afbe7e49511258d8fc8b002f8b3788a
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/js/twitter.js?ver=0afbe7e49511258d8fc8b002f8b3788a
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/js/frontend_inline.js?ver=0afbe7e49511258d8fc8b002f8b3788a
http://www.ethical.org.au/3.4.2/wp-content/plugins/jquery-collapse-o-matic/js/collapse.js?ver=1.6.6
http://www.ethical.org.au/3.4.2/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
http://www.ethical.org.au/3.4.2/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=3.0.3
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js?ver=2.1.3
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=3.0.3
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=3.0.3
http://www.ethical.org.au/3.4.2/wp-includes/js/wp-embed.min.js?ver=0afbe7e49511258d8fc8b002f8b3788a
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce-australia-post-extension-pro/includes/assets/australia-post-checkout.js?ver=0afbe7e49511258d8fc8b002f8b3788a

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/js/jquery-ui-1.8.20.custom.css
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/colorbox.css
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/js/flexslider.css
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb-child/style.css
http://www.ethical.org.au/3.4.2/wp-content/themes/organicweb/styles/paper1.css
http://www.ethical.org.au/3.4.2/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
http://www.ethical.org.au/3.4.2/wp-content/plugins/jquery-collapse-o-matic/light_style.css?ver=1.6
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=3.0.3
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=3.0.3
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=3.0.3
http://www.ethical.org.au/3.4.2/wp-content/plugins/SecureFrame_WooCommerce/css/secureframe-style.css?ver=0afbe7e49511258d8fc8b002f8b3788a
http://www.ethical.org.au/3.4.2/wp-content/tablepress-combined.min.css?ver=9
http://guide.ethical.org.au/includes/2013/css/guide_menu.css
http://www.ethical.org.au/3.4.2/wp-content/plugins/woocommerce-bulk-discount/css/style.css?ver=0afbe7e49511258d8fc8b002f8b3788a

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Traffic

Alexa

673844

Main traffic sources

Links

We found a total of 95 different links.
Internal links: 87
External links: 8

External links:

Link text (anchor)	Link strength
category
company
brand
product type
http://www.facebook.com/shopethical
http://twitter.com/ethicalshopper
All
Like us on Facebook

Internal links:

Link text (anchor)	Link strength
http://www.ethical.org.au
http://www.ethical.org.au/get-informed/sign-up
HOME
THE GUIDE
ISSUES
GET INFORMED
GET INVOLVED
SHOP
ABOUT
CONTACT US
Appliances
Baby
Clothing
Electronics
Food & Drink
Household
Office Supplies
Personal Care
Pet
Retail
Toys
Print Guide
App
Clothing
Electronics
Food & Drink
Household & Personal Care
Issues
New! Electronics
Clothing
Why Shop Ethically?
5 Principles
News
Sign Up for Updates
Go ethical at school, work, home, church
Campaign
Spread the Word
Resources
Volunteer
Workshops
Movie Nights
Fundraising
All Products
Shop Ethical! app
Shop Ethical! book
Stockists
Other books
Fregie sacks
FREE STUFF!
DONATE
Introduction
About Us
Ratings & Assessment
Media Mentions
Testimonials
FAQ
http://www.ethical.org.au/3.4.2/be-inspired-timeline
http://www.ethical.org.au/3.4.2/ethical-shopper-action-calendar
http://www.ethical.org.au/3.4.2/ethical-app
http://www.ethical.org.au/3.4.2/local-harvest
http://www.ethical.org.au/.. /shop-ethical-electronics
http://www.ethical.org.au/3.4.2/brands-map
Buy the Guide
Mobile Guide
Clothing Edition
Buy it today!
More information
Shop Ethical! Clothing edition
365 clothing brands to be audited
The ACCC takes Murray Goulburn to court
Health ministers give hemp in food the green light
Greenseas goes FAD-free following public outcry
Fashion Revolution Week (April 24-30)
Electronics Guide – New!
Go ethical in your school
Go ethical in your church
Run a workshop or tour
You can get involved!
All the issues
Sign up for updates
Suggest a company/brand
Report an error
Newsletter
Contact us
Copyright
Privacy Policy
Disclaimer

Website security

103.9.170.230

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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cecilguesthouse.com.au

stylishweddings.com.au

kdesignhouse.com

webtechhelp.com.au

eacademy.school

virtualsorrento.com.au

compellingleadership.com.au

sambretthomes.com.au

goldenvioletway.org

ausghost.com

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H4 : What are you supporting when you shop? Get the low-down on the environmental and social record of companies behind common brand names. Shop with a clear conscience., ( 315.390625px from top )
H3 : Latest News, ( 873.140625px from top )
H3 : Featured Pages, ( 1166.890625px from top )

Typos

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SEO report of shopethical.org.au

Shop Ethical! | Your ethical consumer guide

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Traffic

Main traffic sources

Links

External links:

Internal links:

Website security

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Icons

Order of Heading elements on mobile by position

Typos

More Sites

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